Marketing Plan

Marketing Plan

 

I am committed to offer the highest standards of professional service to all my customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed:

 

 

1.  Visual inspection of property

 

2.  Research recent sales and competitive homes

 

3.  Complete a Comparative Market Analysis

 

4.  Determine the value of the property

 

5.  Review paperwork: Deed, CO’s, Survey, Tax Bill

 

6.  Fill out all proper paperwork and required disclosures

 

7.  Develop a Marketing Plan with weekly assignments

 

8.  Order Sign installation

 

9.  Prepare and place ads in print and electronic media

 

10. Submit Listing to MLS

 

11. Take pictures of property

 

12. Compose, design and print Highlight Fliers

 

13. Promote and host Brokers Open House

 

14. Collect and review Brokers’ Opinion Surveys

 

15. Promote, advertise and host Public Open House

 

16. Follow up with public Open House guests

 

17. Review Marketing Plan weekly with the homeowner

 

18. Adjust promotional and marketing material

 

19. Arrange for continuous access to the property (key, lock box, etc.)

 

20. Review terms and conditions on weekly bases

 

21. Provide seller with weekly Progress Report

 

22. Qualify Buyers

 

23. Negotiate Offers

 

24. Inform sellers of Back Up Offers

 

25. Set up Engineer Inspection

 

26. Discuss and negotiate Engineer Report

 

27. Forward proper paperwork to Buyer and Seller’s Attorney

 

28. Follow up with attorneys to secure a fully executed contract

 

29. Attach Sold sign rider

 

30. Set up Termite inspection

 

 

31. Follow up on missing COs and/or Survey with expediters and/or Municipality officials

 

32. Set up Appraisal Inspection

 

33. Meet Appraiser and supply appropriate comps

 

34. Obtain progress report from buyer’s lender as of status of Mortgage process

 

35. Arrange appointments with contractors and professionals if needed

 

36. Arrange inspections for Cesspool, Oil Tank and Propane Gas Certification

 

37. Follow up with attorney for progress report regarding Title Search

 

38. Follow up with lender regarding Mortgage Commitment

 

39. Provide assistance in meeting conditions to facilitate Closing

 

40. Arrange and accompany final walk-through

 

41. Order Yard Sign removal

 

42. Provide assistance to facilitate Utilities transfer

 

43. Attend the closing and obtain missing disclosures

 

44. Arrange final walk-through if possession is later than title transfer

 

45. Arrange Possession by key or appointment

 

46. Follow up with Buyer and Seller after Title transfer

 

47. Submit closing statements to MLS and CENTURY 21

 

48. Follow up if Referral was applicable

 

49. Enroll Buyer and Seller in the Preferred Client Club

 

50. Close the file.